Advertising can transform a company, and your local small business is no exception. Your potential customers need to know that you exist; furthermore, they will want to know how to get in touch with you, your business hours, and what services you can offer. In the past this was accomplished with a detailed listing in the Yellow Pages or an advertisement in a local paper, but now Google, Bing, and other internet directories are your business’ most cost effective way to spread awareness. No business is too small to advertise themselves online.
To advertise your business online you must first decide how much you are willing to invest in advertising. Although less influential nowadays, traditional advertising still has its place. Print and television ads can lend your business an air of legitimacy in some peoples minds, as can a professionally designed website. But if your business cannot afford to spend money, that does not mean that you can afford to neglect your web presence. You do not want the only mention of your business online to be a negative review on Yelp.
There are free ways to get your business a space online and to get your information into the hands of your future customers. Both Google and Bing allow business to be listed for free. Google Business ensures that your business will be listed on Google, and also gives you a Google Business page where you can post business hours, menus, pictures of your product, or anything else you think can contribute to your company’s brand. Since the Google Business is integrated with other Google services, your customers can view your Google+ page, and your new customers can get directions instantly from Google Maps.
As you can see, there is a place on the internet for all companies, even your local small business. Google and Bing offer many opportunities for you to increase your visibility as a brand and bring in new customers. Making a new listing for your business could be the breath of fresh air that will reawaken your company and take your revenue to the next level. It is easier than ever for you to do so. There are more tools than ever for you to advertise your business online.